The stronger the relationship you form with followers, the greater the connection you forge—and the more likely those followers will be to want to help you. Whether you’re speaking in front of a large audience or chatting in the hallway with an individual, the guidelines are the same.

1. Connect with Yourself: You must know who you are and have confidence in yourself if you desire to connect with others.

2. Communicate with Openness and Sincerity: Legendary NFL coach Bill Walsh said, “Nothing is more effective than sincere, accurate praise, and nothing is more lame than a cookie-cutter compliment.”

3. Know Your Audience: Learn people’s names, find out about their histories, ask about their dreams. Speak to what they care about.

4. Live Your Message: Practice what you preach. That’s where credibility comes from.

5. Go to Where They Are: I dislike any kind of barrier to communication. I adapt to others; I don’t expect them to adapt to me.

6. Focus on Them, Not Yourself: The number one problem of inexperienced speakers and ineffective leaders is that they focus on themselves.

7. Believe in Them: It’s one thing to communicate to people because you believe you have something of value to say. It’s another to communicate with people because you believe they have value.

8. Offer Direction and Hope: French general Napoleon Bonaparte said, “Leaders are dealers in hope.”

—The 21 Irrefutable Laws of Leadership


Sebastian Straciug
Sebastian Straciug

My goal is to inspire and help people around me to become true leaders, to reach their full potential, their objectives and to get to the next level. I am very lucky to do what I love and that is helping people to develop themselves and to develop other people.

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